Women Who
Make It
A Females in Food Podcast with Angela Dodd
Episode 3
From Corporate to Startup: How Jenna Sullivan Grew ‘So Good So You’ into a Category Leader
“ My dad always said, whatever company you’re at, you have to run the company like you own it, even if you’re not an owner. You have to act like you own it because that holds you accountable to making those decisions. You might have owners that you want to bounce ideas off of but it’s your accountability and it’s your decision to weigh the risk and move forward and say, ‘yep, let’s do it’.”
In this episode of Women Who Make It, host Angela sits down with Jenna Sullivan, VP of Sales at So Good So You, a fast-growing women-led functional beverage company.
Jenna shares her journey from corporate sales into the startup world, opening up about the pivotal decisions that helped grow the brand into the #1 wellness shot in the U.S. She reflects on balancing leadership with motherhood, the importance of risk-taking, and the power of surrounding yourself with talented and supportive people.
From navigating cash flow crises and pandemic challenges to building a women-led team and creating a new category in functional beverages, Jenna offers candid insights and hard-earned lessons on resilience, authenticity, and leadership.
Jenna’s story is a powerful reminder that leadership is equal parts grit, grace, and trust. Whether you’re navigating the messy middle of career and family, taking big risks in a startup, or striving to lead with authenticity, this episode offers inspiration and actionable lessons for every ambitious woman.
Episode Highlights
- Why acting like an owner is key to leadership and accountability.
- How Jenna made the leap from corporate to startup—and the risks that paid off.
- The challenges and rewards of balancing motherhood and leadership.
- How support systems make high-growth careers possible.
- How COVID-19 reshaped the business and created unexpected opportunities.
- Why women in leadership must support each other rather than compete.
- The importance of building a culture where excellence breeds excellence.
- Why authenticity and staying true to yourself matter most in long-term success.
Links and References
More About The Women Who Make It Podcast:
Women Who Make It is the podcast where the real conversations in food and beverage happen. Hosted by Angela Dodd, founder & CEO of Females in Food, the show shares unfiltered stories, hard-won lessons, and leadership insights from the women shaping the future of the food industry.
After years of building a global community and connecting with thousands of women across every sector, Angela noticed something: the most powerful advice didn’t come from panels or press releases. It came from hallway chats and candid, behind-the-scenes moments. This podcast takes those private conversations public.
Whether you’re growing your career, leading a team, launching something new, or navigating what’s next, Women Who Make It delivers honest conversations, actionable takeaways, and the inspiration to make it—on your terms.
Follow Females in Food on LinkedIn and Instagram.
Follow The Women Who Make It Podcast on LinkedIn and Instagram.
Subscribe to The Women Who Make It Podcast on YouTube.
You may also like...
