Effective Communication in a Digital Age

Between email, texting, social media, and good old-fashioned phone calls, we’re constantly connected. Friends are a ping away, you can slide into a celebrity’s DMs, and your boss who lives thousands of miles away can be right at your desk with the help of Zoom.  

According to Pew Research Center, 85% of Americans own a smartphone, and 72% of the public uses some type of social media. When they began tracking American’s internet usage, about half of adults were internet users in the early 2000s. Today, that number has skyrocketed to 93%. 

We’re constantly connected, and thus, constantly communicating. With Zoom fatigue at an all-time high and employees feeling burnout like they’ve never experienced before, how can we ensure we’re making the best use of the time we spend on technology? It all comes down to communication.  

Even at the times where we don’t think we’re saying anything, we’re speaking volumes. When you’re Slack says you’re available, coworkers see that as an opportunity to reach out. When you’re out of office reply is on, you’re letting people know you won’t be responding in a timely manner.  

In today’s digital age, communicating is easy, but effective communication in the workplace can be a bit more challenging. Communication is a key skill at work, and it’s even more important for leaders. Relaying timely messages to your team, communicating how to work together, and providing feedback are critical skills. While technology can assist with these communications, it also contributes to the noise, especially this past year when the state of the world forced companies to go digital. So how can we effectively communicate and not get our wires crossed? Here are a few ways. 

Give your full attention. 

While it’s tempting to pick up your phone and scroll while on a Zoom call or check your email when talking to your partner, don’t, put the phone down and give whoever you’re talking to your full attention. It’s impossible to be present when you have your phone in your hand. If you want to communicate effectively, you need to devote yourself to the conversation at hand. If you have to, try putting your phone in a different room so you won’t be tempted to look at it. 

Listen. 

Once you give your full attention to the conversation, the most important thing you can do to communicate is listen. It’s easy to misinterpret messages, leading to communication breakdowns and frustration, especially today when the same message can be received via multiple platforms but interrupted differently based on the reader. Listening demonstrates we’re paying attention to thoughts and feelings and is the most crucial component of a productive conversation and relationship. 

Listening also demonstrates that you care about the person you’re conversing with, which can then establish trust in the relationship. If there’s ever any confusion about a message, repeating back what you heard to the speaker can help alleviate any possible misunderstandings. 

Be intentional. 

Zoom fatigue is at an all-time high. But think back to pre-pandemic times, was every meeting a video meeting? Absolutely not. So there’s no reason every meeting has to be face-to-face now. Be intentional about your platform for communication. You’ll never be able to please everyone, but choose the medium that works best for most. 

Show up authentically. 

Authentic employees and leaders inspire others. Authenticity helps us establish connections with others, and therefore, build trust. When people trust you, they want to communicate with you and listen to you. Bringing your most authentic self to the workplace can ensure effective communication because people won’t hesitate to reach out to you to share good news or fill you in on an upcoming project.  

Work at it. 

We don’t become effective communicators overnight. It takes time and experience. But the only way to improve is to try. Challenge yourself to bring your full attention to one meeting today. Push everything else out of mind and be present in that moment. Then next week, propose a medium you think would work best for your team meeting. The good thing is we’re constantly communicating, so there’s plenty of time for practice. 

5 Tips to Keep Your Digital Presence Fresh

Woman Looking At LinkedIn

Gone are the days where a paper resume is the only thing an employer sees before bringing in a candidate for an interview. According to a 2017 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process. In today’s digital age, where a cursory google search can say more about your reputation than your cover letter, it’s more crucial than ever to maintain a strong digital presence that speaks to your personal brand and values. If you want your online presence to set you apart, here are five tips you can act on today.

Create an Online Portfolio

An online portfolio is a place to share accomplishments and experience when you want more than just a standard resume. In addition to showcasing your career accolades, you can also share examples of your recent work, including images you’ve designed, links to recent work, or a more in-depth explanation of that big project you just finished. If you need some inspiration, check out these sites. Or, if you need expert advice on how to showcase your skills, The Everyday Real has you covered.

Utilize LinkedIn

The odds are good if you’re reading this article that you’re one of the over 700 million people on LinkedIn. But are you utilizing the platforming for all it’s worth? These quick tips will you get the best bang for your buck on this professional network:

  • Your profile photo should be professional and industry appropriate. Keep it current, face straight on to the camera with your hair out of your eyes, and make sure there’s adequate lighting with a neutral backdrop.
  • Update your status regularly with professional updates, what you’ve been reading, what you’re looking forward to, and what’s going on in your company or role.
  • Make your profile public and available for others to view. This is especially important if you’re actively applying for jobs.
  • Resharing articles is a great way to show others what you like and find interesting. When you share meaningful content, it helps paint a picture of who you are as a person and a professional.
  • Publish your own articles to position yourself as a thought leader in your field.

Google Yourself

You need to do this because recruiters and hiring managers definitely are. Googling yourself will give you the heads up on how others will perceive you based on your search results. Be sure to do this in a private window, so the results aren’t customized based on your search habits or location. If there’s a link or photo associated with your name that you’d rather not be, dig a little deeper to remediate the situation or remove it.

Keep Your Social Media Appropriate

Your social media is all about you and your life, as it should be. It’s a representation of your personal brand. But when you’re applying for jobs or networking with new connections, be mindful of the fact that they will likely look you up on Instagram. If there’s something you wouldn’t want your grandparents to see, consider making your profiles private. The best rule of thumb is to keep it clean or keep it private.

Maintain an External AND Internal Digital Presence

When you initially think about your online reputation, your mind probably turns to Facebook and LinkedIn. But don’t forget, a huge piece of the puzzle is internal at your company. Maintain a presence and be active on your company’s internal communication channels. Fill out your information on your company’s platforms and add a photo to your email account. Be active, be present, and be a part of the conversation.

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